The builders of the Sen. Marco Rubio brand

WASHINGTON --
Sen. Marco Rubio is on a breathless rise, a testament to his political skill and demographic appeal that last week saw him delivering the Republican State of the Union response and appearing on the cover of Time as “The Republican Savior.”

But behind the scenes is a relentless, methodical effort to build the Rubio brand, aided by a team of strategists and media handlers positioning the 41-year-old Floridian for an expected presidential run.

They include members of Rubio’s Senate staff and presidential campaign veterans who work for the political committee Rubio formed ostensibly to help elect other conservatives.

Instead the Reclaim America PAC has focused on consultants and building a national fundraising network. Last year, his PAC spent more than $1.7 million, with the vast majority going toward staff and fundraising, and about $110,000 going to other candidates, according to the Center for Responsive Politics.

“It connotes a machine, someone who is grooming his image for a jump to higher position,” said the center’s executive director Sheila Krumholz.

Rubio’s team plots policy and publicity moves, including his recent foray into the immigration debate. He was among eight senators working on a proposal, but Rubio took them by surprise — and ensured he would be front and center — with a Wall Street Journal piece laying out the framework before the group announced it.

The Rubio machine cultivates the image of a new breed of Republican, youthful, and as at ease talking about Tupac and the Miami Dolphins as talking about budget deficits. At the same time, advisors dole out nuggets to the news media, they aggressively contest even the smallest points in articles.

The political fascination with Rubio has made it easier for his team to build helpful story lines. When he first took office in the U.S. Senate, it was Rubio the humble, political star keeping his head down. That followed with periodic “major” policy rollouts — foreign policy, job creation, the middle class. When Rubio gives a speech, it’s invariably a “major” address. A young assistant is always there to record it on video and take photographs.

“It’s almost like he’s the Backstreet Boy of American politics, a Hollywood creation of what a model political candidate should be,” said Chris Ingram, a Republican communications consultant from Tampa who has been critical of Rubio. “He has to deliver on the hype but from a P.R. perspective, it’s textbook.”

And constant. Last week, Rubio issued 17 press releases. By comparison, former vice presidential candidate Paul Ryan, another potential 2016 candidate, released three.

Behind the scenes

Rubio’s political inner circle includes PAC employees Heath Thompson and Terry Sullivan, two operatives who made their names in South Carolina’s bare-knuckled political culture and are close with former Sen. Jim DeMint. The hyper-competitive Thompson is a college football fanatic more comfortable in a baseball cap than suit and tie.

For broad messaging strategy, there is the roguishly charming Todd Harris who knows practically everybody in the political media and is never shy about excoriating reporters.

The Senate staff includes Alberto Martinez, who goes back to Rubio’s days as speaker of the Florida House and can anticipate where critics might attack Rubio, and Alex Burgos, another Rubio campaign alum and true believer who pushes back at any hint of negativity in Rubio coverage.

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Mindy McCready Opens Up About Suicidal Thoughts

Following news of Mindy McCready's tragic passing today, we're looking back at one of our last interviews with the country singer where she opened up about what may have triggered her suicidal thoughts.

PICS: Stars We Lost

At the time of our interview in 2010, McCready had already made three attempts at taking her own life. In the sitdown she claimed that she didn't start having suicidal thoughts until her relationship with ex Billy McKnight became abusive.

"I got caught up in this whirlwind of trying to save him from himself and lost me in the process," said McCready. "My self-esteem was gone. I was in love with this man and trying to do everything I could to save his life and nobody cared about mine."

McCready went on to explain that McKnight wasn't around when she gave birth to their son Zander, but admitted that she also was absent for a portion of her firstborn's life.

RELATED: Mindy McCready Dies of Apparent Suicide

"[Zander] was 15 months old when I went to jail. He was so little that he doesn't remember," said McCready, who was sentenced to a year in jail for probation violation in 2007. "All he remembers is that I was there one day and the next I wasn't for six and a half months straight. They did bring him to see me once and he didn't remember me, and that was really hard."

At the time of our interview, McCready seemed to be feeling better which she attributed to Celebrity Rehab with Dr. Drew.

"A lot of people have said, 'Was that about TV for you ... or was it therapy?' And I can't speak for everyone, but for me it changed my life. It saved my life," she said. "Dr. Drew said so many amazing things to me that really made me think I really, truly want to know what was wrong with me, what was going on inside my head, why was I acting the way that I was?"

According to a police report, deputies responded to a report of gun shots fired on Sunday afternoon. Upon arriving, officers reportedly found Mindy McCready's body on the front porch and pronounced her dead at the scene from what appeared to be "a single self-inflicted gunshot wound." She was 37.

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Campaign at your own ‘frisk’

Democrats vying to succeed Mayor Bloomberg can expect their views toward his stop-and-frisk policy to be a key campaign issue this year, according to the leader of the nation’s most influential civil-rights group.

NAACP President Benjamin Jealous said his organization “will encourage every resident of the city to make stop-and-frisk one of the top issues.”

Jealous trashed the policy — which Bloomberg and Police Commissioner Ray Kelly credit with a major reduction in crime across the city — when he spoke at Nazarene Congregational Church in Brooklyn yesterday.

Helayne Seidman

Benjamin Jealous

The NAACP will pressure the candidates to commit to ending the policy, which Jealous said is akin to “racial profiling.”

He also called Bloomberg and Kelly “villains” for expanding the practice over the past 11 years.

“We intend to ensure through every legal means that stop-and-frisk becomes a thing of the past with the next mayor of this town.”Bloomberg and Kelly say police officers do not engage in profiling when they stop, question and search suspects believed to be carrying weapons.

“In New York City, fewer young men are being killed or shot and fewer are going to jail than ever before,” City Hall spokesman John McCarthy said yesterday.

Three of the four major Democratic candidates — Public Advocate Bill de Blasio, City Council Speaker Christine Quinn and former city Comptroller Bill Thompson — have all said the practice should be reformed but not scrapped. Quinn has yet to take a position on a package of bills before the Council to scale back the program.

City Comptroller John Liu wants to abolish stop-and-frisk altogether.

Jealous also said he wants the next mayor to get rid of Kelly, who consistently polls higher among Democrats than any elected official.

Quinn has signaled she would keep Kelly on board if she won the race and Kelly was willing to stay.

Her competitors in the primary have not made the same commitment.

sally.goldenberg@nypost.com

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Small business lending rebounds in South Florida

For years, Pablo Oliveira dreamed of buying a property to house his high-end linen and furniture rental company, Nuage Designs, which has created settings for such glamorous events as the weddings of Carrie Underwood and Chelsea Clinton.

A few months ago, that dream came true, when Oliveira purchased a warehouse across the street from his current Miami location. He is now renovating the loft-like space with the help of a $2.1 million, 25-year small business loan.

“It allows me to own my own space as opposed to renting, and that will decrease my costs for infrastructure and allow me to build equity with time,” said Oliveira, who secured a U.S. Small Business Administration-guaranteed loan from Wells Fargo.

For small businesses like Oliveira’s, a loan can be the critical key to growing a business, as well as the kindling to ignite an operation.

Take Harold Scott’s fledgling Great Scott Security, which manufactures window guards in Hollywood that can open quickly in case of need.

When he was 13, Scott’s stepfather perished in a Georgia house fire because he couldn’t escape through heavy window bars. Scott made it his mission to fix the problem.

“I promised myself I would dedicate all my time to working on a solution,” said Scott, 60.

Now retired from a 23-year career in the U.S. Justice Department, Scott recently secured a $7,500 microloan from Partners for Self Employment. He used it to buy a computer and pay for marketing and other business expenses for his quick-release window guards, which have met national, state and Miami-Dade County fire safety codes.

During the depths of the recession, business owners often griped that gaining access to capital was their biggest hurdle. Saddled with bad loans, many banks were wary of making new ones. At the same time, both the value of collateral and the creditworthiness of many borrowers tumbled.

Now, at last, banks are starting to open their pocketbooks again, experts say, though lending is still not on par with pre-recession levels.

“There is no question that small business borrowing declined as a result of the recession and has yet to recover to pre-crisis levels,” said Richard Brown, chief economist for the Federal Deposit Insurance Corp., via email. “According to the Federal Reserve, total loans to noncorporate businesses and farms stood at just under $3.8 trillion in September, which remains below the peak of about $4.1 trillion in the fourth quarter of 2008.”

Signs of Growth

In South Florida, more businesses are applying for loans and getting approvals from banks, according to lenders, officials at government agencies and leaders of organizations that help small business owners secure loans.

“Lenders are expressing a greater interest than they have in the past few years in terms of meeting the needs of the small business community,” said Marjorie Weber, Miami-Dade Chapter Chair of SCORE, which helps business owners put loan packages together and refers them to bankers.

Loan figures are indeed rising. During the fiscal year ending Sept. 30, 2012, SBA-guaranteed loans were up in both Miami-Dade and Broward counties, according to the SBA. In fiscal 2012, 449 loans were approved in Miami-Dade, totaling $213.3 million, up from 426 loans for $154.4 million in 2011. In Broward, 262 loans for $91.4 million were approved in fiscal 2012, compared to 257 loans for $102.4 million in 2011.

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Speaker to discuss the Jews of Zimbabwe

You are invited to hear Modreck Zvakavapano Maeresera and Tudor Parfitt, as they lecture on "The Lamba Jews of Zimbabwe" at 6:45 p.m. Wednesday at the Jewish Museum of Florida, 301 Washington Ave. in Miami Beach.

You will want to attend this event; Maeresera is a leader in the Lemba Jewish community in Zimbaabwe. He coordinates a program of Jewish cyber-learning, studying with volunteer rabbis and teachers via the Internet in Harare, where he teaches other students what he has heard and recorded. In the rural congregation of Mapakomhere, 150 miles from Harare, Maeresera leads Shabbat services and promotes Jewish education.

In a press release statement he said, "My vision is to have a vibrant Lemba community that is fully committed to observing Judaism, the religion of our forefathers, and to have the necessary infrastructure that a Jewish community would need, such as synagogues and schools and religious leaders." He said, in the near future he would like to see Lemba fully reintegrated into mainstream Judaism.

Parfitt is the President Navon Professor of Sephardi-Mizrahi Studies and Research Professor in Florida International University’s School of International and Public Affairs, and has studied emerging Jewish communities around the works. He has studied the Lemba Jews for decades.

It’s free and open to the public.

Kids’ art event continues through Monday

The Children’s Trust will present a "Kids Grove Arts Party," from 10 a.m. to 6 p.m. through Monday in the kids zone at Peacock Park in Coconut Grove. The event is in conjunction with the celebration of the 50th anniversary of Abrakadoodle Coconut Grove Arts Festival.

Each day the Abrakadoodle staff will present "Art in Our World Curriculum," one-hour sessions where children will draw, paint, sculpt, design mosaics and collages and well as create in the styles of multicultural master artists to include Picasso, Bearden, Matisse, Miro, Hokusai, Monet, Martinez and Kahlo.

Other highlights will include a 10 a.m. show each day, the musical "Party with Picasso and Friends," presented by Sugar and Spice Puppet Theater, and at 11 a.m., the musical "The Dean of Green, " an eco-children’s theater production that teaches children the importance of growing up green, healthy living and protecting the earth. The play is directed by Corky Dozier, event creator and founder and director of the Coconut Grove Children’s Theater. Dozier also celebrates she 50th year in children’s theater, this year.

Author to speak in Key Biscayne

Lunch with an Author will present award-winning author Mary Murray Bosrock, presenting her newest book, "Grandma Has Wings," at noon Thursday in the Island room of the Key Biscayne Community Center, 10 Village Green Way.

Bosrock, a part-time resident of Key Biscayne, is a popular radio and television guest and has appeared on CNN, CNBC, Fox News and A&E Network. She said she got her "wings" when her two sons, Matt and Steve, gave her six granddaughters in eight years. It amazed her, she said, that her little girls noticed things like arm fat, brown spots, veins and dropping chins, and learned to love what she couldn’t change by turning it into a story. Her granddaughters loved the story so much, that Bosrock decided to share it with other grandmas.

She also is the author of the book series, "Put Your Best Food Forward," which sold worldwide and has been published in Polish, Chinese, Russian, Thai and India.

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Hugh Grant is a Dad Again

Hugh Grant confirmed Saturday that he is a dad again.

PICS: Celebs and Their Cute Kids

The 52-year-old British actor tweeted, "In answer to some journos. Am thrilled my daughter now has a brother. Adore them both to an uncool degree. They have a fab mum."

Hugh and actress Tinglan Hong welcomed a daughter named Tabitha in 2011. No word yet on what Tabitha's little brother is named.

Related: Hugh Grant Responds to Jon Stewart Diss

Hugh told The Guardian in 2012 of being a dad, "I like my daughter very much. Fantastic. Has she changed my life? I'm not sure. Not yet. Not massively, no. But I'm absolutely thrilled to have had her, I really am. And I feel a better person."

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‘Private’ life of Ed

When Edward I. Koch was just a lanky 19-year-old Army draftee from The Bronx marching off to World War II, his mother, Joyce, handed him a gift.

It was a new, leather-bound, gold-leafed diary in which she inscribed: “God bless you, my son.”

Private Koch dutifully filled that diary during his days in basic training at Camp Croft, SC, in 1943. He would go on to serve with the 104th Infantry Division — the Timberwolves — landing in Cherbourg, France, in September 1944, earning two Battle Stars.

After Koch’s death on Feb. 1, his sister, Pat Thaler, discovered the journal in a dresser drawer in his West Village apartment. She glimpsed a side of Koch that neither the world nor his family had ever seen — but one that also seemed familiar. He was already a crusader against injustice, a proud Jew — and a great lover of movies.

BRAVE WORDS: Pat Thaler holds up the diary that her brother, Army Pvt. and later Mayor Ed Koch (above), kept when he went to basic training 1943.

“What struck me was that he was the same person then that he was at the end of his life,” said Thaler, 80, who agreed to share excerpts of the entries with Post readers:

* April 27, 1943

I’m tired but not dismayed. The chow (chili con carne) was terrible but I scraped the plate. It will be a long time before I’ll get used to the open latrine. The fellows in the bunk are pretty good. Mother acted fine in the station. I think that I’ll get along fine. . . . The beer stinks, it leaves a taste in my mouth.

* May 24

Had an argument with several of the boys over anti-Negro prejudice, this led to arguments over Jews and the usual line. The arguments Lee presented were very poor and ignorant. He believes the Negro is inferior because of skull structure and that man was descended from monkeys. I know that he is very biased even though he covers it up with an air of friendliness. It’s a pity that there are so few liberals in the land and so many ignorant people. I’m referring to all the bigoted individuals who make up this country.

* July 9

Patrolling today. Our object was to get out of a forest. We had to go from cover to cover. I hid behind a tree and assumed the prone position. Lt. Reed came over with the Lt. Col. and said, “Koch, on what side of a tree do you aim from,” I said, “On the right side.” He said, “So what the hell are you doing on the left side?”

* August 20

Full field inspection in the afternoon. The whole battalion set up their shelter halfs in a line and displayed equipment. it took about an hour to get everything ready for display and then the Col. merely walked swiftly up and down the aisles and glanced at the tents once in a while. It was the biggest example of a waste of time that I have ever seen in the Army.

* August 21

All week long they have called yiddy yiddy yiddy all the poor [GIs] who happen to be Jews. I couldn’t take it anymore today and when LaRue kept calling out that miserable epithet, I boiled and told him to meet me outside the supply room. I was boiling inside and the whole company was out there to watch the fight. I was beaten pretty badly — knocked down a couple of times and the Lt. wanted to stop the fight but I wouldn’t let him. Finally, he did. Strangely enough I’m not marked up which makes me feel pretty good. Even though I took the beating, I’m glad I fought.

* October 22

Went to main base and saw “Sahara.” Good but unbelievable — 10 men catching a battalion.

* October 23

One of the boys drowned in the lake. He wasn’t in for bed check yesterday nor Reveille today. They found his body down near the pier. They put the flag at half mast and played Taps. I’ve heard Taps every nite but it never sounded like this call. It just cut through everybody.

* November 5

Had double date with Madison. I took Betty Lou Carnagie. We went to AAFSAT. Had supper in the PX and saw “Flesh and Fantasy.” We made the late show 8-10. Got out at 10. We were going to miss bed check by travelling by bus so we took a cab back to Rollins $2.00.

* December 6

Went to movies, “Above Suspicion.” Grade B picture. Staying in tonight. Received package from home containing candy and rugelach plus a very handsome dog bracelet.

Postscript: Koch was called up for duty the next year, and his division helped liberate a concentration camp. He didn’t keep up the diary, but he kept reviewing movies.

gbuiso@nypost.com

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NBA’s best player (LeBron James) isn’t best-paid

HOUSTON --
When LeBron James walks onto the court for Houston’s NBA All-Star Game Sunday, he’ll do so as the undisputed king of his sport.

Named the league’s most valuable player three times in the past four years, James is once again dominating the NBA and most likely headed for his fourth MVP award — two fewer than Michael Jordan — with presumably a long career still ahead.

But while James is the most valuable player in the NBA, he’s nowhere close to being the league’s highest paid. Of the 10 players voted into the starting lineup of Sunday’s All-Star Game, five earn more than James, whose salary for this season ranks 13th in the NBA.

James’ decision a while back to “take my talents to South Beach” was a case of trading dollars for victories. The league caps what teams can spend on salaries.

The bimonthly checks cut by team owner Micky Arison this year will equal a bargain come season’s end: $17,545,000.

Kobe Bryant of the Los Angeles Lakers, the league’s highest-paid player, will earn about $10 million more than that this season.

James understands he’s underpaid in the purest sense, but he also understands reality: He makes obscene amounts of money playing a game. Super-rich athletes who gripe about money seldom get much sympathy — witness the outpouring of scorn when golfer Phil Mickelson recently complained that increased taxes on high earners, coupled with California’s high tax rates, might force him to make “drastic changes” in his playing schedule.

James also makes a fortune in endorsements, from companies ranging from Nike to Sprite to Samsung to Dunkin’ Donuts.

Still, the obvious question remains: Considering not only James’ impact on the Heat, but also his overall contribution to the entire NBA, how much money could James command on the open market if there were no league-imposed economic constraints?

“Per year, if there were no salary-cap restrictions, I think he’s worth well over $100 million, easy,” said Shane Battier, the Heat’s heady forward and former Duke University schoolmate of Heat CEO Nick Arison.

That’s $100 million per year.

It’s an audacious and historic number, but considering James’ recent run of play, it’s not complete fantasy. James is performing at a historic level of excellence. After thoroughly wiping the court in Oklahoma City on Thursday, scoring 39 points, pulling down 12 rebounds and dishing out seven assists, James has scored at least 30 points in seven straight games.

The last player to accomplish that feat going into the All-Star break was Wilt Chamberlain back in 1963.

“This guy, LeBron James, he’s doing stuff that I’ve never seen,” said Hall of Famer Charles Barkley on Thursday night during TNT’s Inside the NBA. “He’s on another planet.”

Considering Barkley’s sharp criticism of James in the past, not to mention his history of going head-to-head with Michael Jordan during both men’s prime, that’s high praise.

But a market value of $100 million?

“Really, it boils down to the ego of an owner,” Battier said. “A lot of owners would pay just to have LeBron James on their team. I can think of a couple that would pay him, easily, nine figures per year.”

According to one numbers cruncher — John Vrooman, an economics professor at Vanderbilt University — Battier’s figure is an overestimation of James’ worth by about $60 million. Here is how his math works: Vrooman used an advanced metric known in the sports world as “win-share,” which assigns a number to each player on a team based on his contributions, both offensively and defensively, for a season. Last season, when James led the Heat to the championship, he had a win-share value of 14.5, which translates to 31.5 percent of the 2011-12 Heat’s 46 regular-season wins.

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Joe Martinez says he’ll challenge Joe Garcia

Joe Martinez, the former Miami-Dade Commission chairman who lost his bid to become county mayor last year, said Friday that he intends to run against U.S. Rep. Joe Garcia in 2014.

“I’m meeting with different people and feeling them out, seeing what the level of support will be there,” Martinez told The Miami Herald shortly after announcing his intentions on Facebook. He wants to get in the race, Martinez said, “to shake it up.”

Martinez’s name has been floated in political circles in connection with the 26th Congressional District since Garcia, a Democrat, defeated incumbent Republican Rep. David Rivera in November. The district extends from Kendall to Key West.

Cites experience

Martinez, a Republican, said he sees himself as a pragmatist in tune with residents’ needs after his 12 years on the County Commission, including two terms as chairman. In his first term, former Mayor Carlos Alvarez campaigned for a strong-mayor referendum. In his second, Alvarez was recalled.

Both times, Martinez said, he helped lead the county. “It actually ran really smoothly,” Martinez said.

He gave up his seat last year to unsuccessfully challenge Mayor Carlos Gimenez. Martinez said Friday that he has since opened a public relations and business development consulting firm.

Focused on duties

Garcia’s chief of staff, Jeffrey Garcia (no relation), said that the congressman “is focused on doing the work that the people sent him here to do.”

“There’ll be plenty of time for politics later,” he added.

Martinez, conceding that “it’s too early to tell” how well Garcia will do as a freshman congressman, said he’s committed to running in two years.

“I’ve survived Miami-Dade politics,” he said. “What’s Washington?”

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'Escape from Planet Earth' Interview

Jessica Alba, Rob Corddry, William Shatner, Sofía Vergara and George Lopez are among the all-star voice cast creating laughs in the fast-paced, animated comedy-adventure Escape from Planet Earth, and they tell ET's Brooke Anderson that it's the perfect film for the whole family.

Pics: 13 Must-See Movies of 2013

In theaters now, the out-of-this-world 3D comedy is told from the alien point of view, following the misadventures of famed interplanetary astronaut Scorch Supernova from the Planet Baab and his buddies. Trapped by evil government forces on the distant "Dark Planet" (aka Earth) and tossed behind bars in Area 51, it's up to his nerdy brother Gary to navigate the third rock from the sun's strange customs and inhabitants in order to save him.

Video: Cosmic Comedy in 'Escape from Planet Earth' Premiere

The film also features the vocal talents of Brendan Fraser, Jane Lynch, Sarah Jessica Parker, Craig Robinson, Steve Zahn, Chris Parnell, Ricky Gervais and Jonathan Morgan Heit.

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